Trusted Dealers

Formex at selected Local Partners

Buying a new watch should be fun and a rewarding experience. However, selecting the right one for you is not always easy - that's why we created the virtual Formex Try-On App and offer a free 30-day return and refund policy. We now also offer the possibility to buy Formex watches from hand-selected trusted dealers at the same conditions.

In the course of our growth, we are expanding our network of Formex-enthusiastic partners who carry a Formex collection in their stores. All selected partners are independent entrepreneurs and watch enthusiasts like us, and we know them personally. Our partners and we are looking forward to your visit and are excited to help you find your perfect wrist companion.

Japan, Tokyo

ChronoTheory is run by @chronopeace, a well known Japanese watch enthusiast. He's reshaping how Japanese watch lovers discover and buy watches and we're excited to be on board for this adventure. ChronoTheory, located at Tokyo's luxury shopping street, has a collection of our latest models:

〒104-0061 Tokyo
Chuo City, Ginza, 6 Chome−7−19
ミクニ銀座ビル 3F

+81 362 285 335


Opening hours:
Thursday - Tuesday, 11AM - 11PM (closed on Wednesdays)


Igor Librero is a Gemologist and an Expert Advisor of Luxury Watches based in Madrid, Spain. Igor is a watch enthusiast and discovered Formex for his Watch Club members. Along with a selection of watches by Omega, Tudor and IWC, Igor is a big fan of his Formex collection.

Maria Barrientos
Madrid, Spain


Opening hours:
Please contact Igor before your visit. Thank you. 


With 150k+ YouTube subscribers, Marc's channel "Long Island Watch" is one of the most popular free online sources for wristwatches. His "Watch and Learn Video Series" are genius. With his engineering background, his videos are backed with tons of knowledge and experience. We met Marc at BaselWord in 2019 and he has been our biggest fan of our carbon clasps since then...

Long Island, New York


Opening hours:
Marc and his team are notorious to reply to Emails instantly. Try them...


When we decided to include retailers in our distribution strategy, SeriousWatches was one of the first who came to mind. Kaj, a passionate Dutch watch nerd himself, runs this popular site with passion since 2011. He has a collection of our latest watches in stock. They have a showroom too and are open 7 days a week.

Zonnedauw 20
9202PA Drachten
The Netherlands

+31 (0) 512 202016


Opening hours:
Live Chat 7 days a week. To visit the showroom, please call before you visit.

Germany, Hagen

Michael Tropp & Michael Nix have been dealing with bijouterie for more than 25 years. They love to share their experience in collecting, restoring and trading of high-quality timepieces. As avid Formex geeks, they have a Formex collection in their showroom. Give them a call before you visit! 

Selbecker Str. 239
58091 Hagen

+49 (23) 31 63 35 30


Opening hours:
Please call before your visit. Thank you. 


In just a few years, Teddy has grown to become one of the largest watch YouTubers, with style, a skilful choice of words and a varied selection of watches. He gets to interview icons like Jean-Claude Biver and goes watch shopping with Kevin O'Leary. When Teddy started his online watch store, Formex was among his first choices.


Cleveland, Ohio


Opening hours:
Live Chat 7 days a week. Teddy will soon open a showroom in Cleveland, Ohio.

Germany, Berlin

The WatchBandits have been our first Online retail partners. The Berlin based founders Mick and Johannes love small, independent, innovative and contemporary watch and strap manufacturers and Formex fits right in their hand-picked selection.

Berlin, Germany


Opening hours:
Team WatchBandit are quick to reply by Email.


John Keil knows pretty much every Microbrand out there, and with WatchGauge, he created a curation of the ones he enjoys most. He's pretty much a one man show and if you look for personal service, John's your guy!

Bayport, NY

631-392-TIME (8463)


Opening hours:
John's breathing watches, so call him 24/7

Canada, BC

Sacha, owner of Russell Jewellers, reached out to us in September 2021. He happened to visit his relatives in Switzerland, which are not far away from our HQ in Biel/Bienne. We met up in person, talked watches and after experiencing the collection first hand, Sacha placed his first order right away. His goal is to bring quality brands to Canada that are currently unavailable directly to Canadians. Sacha is not just our exclusive partner in Canada, but also our preferred service point with a certified watchmaker.

220-7997 Westminster Highway
Richmond, BC V6X 1A4

+1 604 278 2725


Live chat and store hours:
Monday – Saturday, 10.30AM – 4:30PM

Germany, Rosenheim/Munich

We met Tankred, owner of Chronofactum at a watch fair in London and later again at WatchTime 2021 inDüsseldorf. He is very enthusiastic about all things watches, and with the same approach, the collection on his online store has been composed. Chronofactum does not rely on mainstream brands but specifically on the small, unknown and independent ones. They are based in Rosenheim and on request,available to meet in person in their showroom in Munich.


+49 (0)8031 2087 192


Opening hours:
Monday – Saturday, 8.30AM – 8PM

United Kingdom, Gloucestershire

We've known WatchGecko for some time now, but when their author Richard reached out to us in summer 2020, there was no holding back. He was genuinely interested in learning more about the brand and we've sent him a loaner watch, the Essence Leggera Electric Blue. It's a love story from that point. When we sent a REEF loaner watch early 2021, Richard went for the title "This archetypal modern dive watch is showing the big boys how it's done...". After meeting Jon, Founder of WatchGecko, at the WorldTime UK watch fair this year, we knew that our brands are a perfect fit.

Tewkesbury, Gloucestershire
United Kingdom


Opening hours:
Team WatchGecko are quick to reply by Email.

Oslo, Norway

Passion for watches is the driving force behind SwissTime, an online store based in Oslo, Norway. Their focus is on watch manufacturers that are unique, high quality and hard to find. When their team reached out to us, we instantly felt connected and we’re proud today to have them represent our brand in Scandinavia. SwissTime is a team of watch enthusiasts and they have a small collection of Formex watches to try on in their showroom.

Nils Lauritssøns vei 39D
0870 Oslo



Support hours:
Mon - Tue - Thu - Fri, 9AM – 7PM, Wed, 9AM – 3PM

Showroom hours:
Mon - Fri, 9AM – 3PM


Andreas Gregoriades is known to most watch enthusiasts as the founder of the largest watches related Facebook group, Divers Watches. He also organizes the watch exhibition World Time (UK) - The London Watch Event where Formex has been exhibiting since its very first edition. We met Andreas at our first Windup show in NYC in 2018 and connected immediately. We have also teamed up for a limited edition piece for his Facebook group, which has been sold out in just a couple of days. In his store, located in his hometown Nicosia in Cyprus, Andreas sells watches that have a personal connection to him, based on many years of experience as a watch enthusiast and moderator in the industry. Andreas is the most passionate and kind watch guy out there and we’re incredibly proud to be part of this hand-selected collection.

Stasikratous 45c
1065 Nicosia

+357 22 26 27 22


Store hours:

Monday/Tuesday/Thursday/Friday, 9AM – 5PM
Wednesday/Saturday, 9AM - 1PM



Arizona Fine Time, based in Scottsdale and family owned and operated since 1960, is our very first physical retail partner in the USA. Their owner, Mitchel Hirsh, has been introduced to us by a mutual industry friend. We then met the team at the Windup Watch Fair NYC in 2022 and received their first, initial order just a couple of days later. Arizona Fine Time has been one of the first watch retailers who adapted to the changing environment in the watch retail business. Along with their traditional, physical store, they now also run a successful e-commerce store. We’re really excited to embark on this journey together. If you are in the Scottsdale area, make sure to visit them.

7830 E. Gelding Drive, Suite 100
Scottsdale, AZ 85260



Store hours:

Monday - Friday, 9AM – 6PM
Saturday - Saturday, 10AM - 4PM



Collective Horology was founded in 2018 by two watch California based watch enthusiasts. By purchasing one of their collective watches with brands such as Urwerk and H. Moser, owners become members of Collective. We met Asher and Gabe at a watch exhibition in Chicago in 2022 and we immediately clicked, both on a personal and professional level. Besides collective watches, the Collective Shop retails independent brands that in their view, offer a unique perspective on watchmaking. We couldn’t be prouder to be a part of their hand-selected collection.

California, Ventura

+1 (805) 321-8877


Opening hours:
Showings available by appointment only.
9AM - 5PM PT for phone calls, 7 days a week via text

Australia, Queensland

Lewis is a Formex fan first. His wife caught him eying the Essence 39 mm for a while and gifted him the watch for his birthday. It wasn’t until we reached out to him, asking if he wanted to check out some loaner watches we had in Australia that we started to talk business. Together with his dad, Paul (now a proud owner of an Essence 39 mm himself), two generations of luxury watch enthusiasts are running a successful online and physical retail watch store that focuses on pre-owned big brand watches, and an interesting mix of independent brands that they feel very passionate about.

6/220 Varsity Parade
Varsity Lakes QLD 4227

+61 1300 092 824


Opening hours:
Monday – Friday, 9.30AM – 3PM
Saturday 9.30AM – 1PM


For over 10 years now, Ocarat and its Ochrono concept store have been determined to shake up the codes of traditional watchmaking by presenting an ever-expanding range of products, going far beyond the traditional brands found in traditional boutiques. With micro-brands featuring a strong identity and high-quality finishes, they aim to offer their customers something unique. It was therefore natural for them to turn to Formex, which not only combines these qualities, but also offers timepieces with innovative design and high-end technology. You can find a hand-selected Formex collection at their store, located on Rue de Rivoli, a stone's throw from the Samaritaine and the Louvre.

Ochrono By Ocarat
91 Rue de Rivoli, 75001 Paris

+33 (0)1 75 85 85 02


Store hours:

Open 7 days/week, 11AM - 7PM



As an authorized dealer of a hand-selected collection of independent brands, the luxury boutique’s CEO Assaf Marom is clearly familiar with high-end watchmaking in Switzerland. It’s a niche that is highly respected among watch enthusiasts in Israel. Understanding the spirit of the times and listening to his customers has led Mr. Marom to look for an independent watch brand in Switzerland that has a lot to offer in an affordable price range. An in-depth study of the watchmaker’s landscape brought him to us. The range of timepieces at the Limited Edition Boutique is unique and now comes with a selection of Formex watches.

Limited Edition Boutique
Jabotinski 1 , Ramat Gan
Israel 5252001



Store hours:

Sunday - Thursday, 9AM – 6PM


Visit us at our Manufacture & Showroom in Biel/Bienne, Switzerland

Ever wondered how we develop, manufacture and service our timepieces. Please visit us at our Headquarters and combine your visit with a stroll through the Swiss watch city Biel/Bienne. 

Formex Manufacture & Showroom, Biel/Bienne - Switzerland

We'd love to welcome you in our showroom where you can try on the complete range of Formex watches and accessories. Meet Team Formex, and enjoy an Espresso with Raphael, CEO of Formex Watch SA. In order to ensure that we are not busy in a design or development meeting, please give us a heads up 24h before your visit to our showroom. Thank you! 

Chemin du Long-Champ 95F
2504 Biel/Bienne

+41 32 333 24 55


Opening hours:
Monday - Friday: 08:30-12:00 & 13:30-17:00

We continuously expand our trusted dealer network and always appreciate your suggestions, should we not be represented in your area. For the time being, enjoy shopping online with our 100% satisfaction guaranteed policy. Our watches already include all shipping costs, all taxes & duties and a 3 year international warranty. If you don't like your new watch for any reason, you can return it free of charge and get 100% reimbursed - no questions asked. 


Our goal is to provide you with the best possible online shopping experience while browsing for your perfect watch. You should find all information on our product pages, or get answers to your questions in our FAQs.


Do you have a questions? Our team in Switzerland and the US is here to help you. You can reach us by filling out our Contact Form, call us at +41 32 333 24 55 or get in touch with us via LIVE CHAT.