Formex at selected Local Partners
Buying a new watch should be fun and a rewarding experience. However, selecting the right one for you is not always easy - that's why we created the virtual Formex Try-On App and offer a free 30-day return and refund policy. We now also offer the possibility to buy Formex watches from hand-selected trusted dealers at the same conditions.
In the course of our growth, we are expanding our network of Formex-enthusiastic partners who carry a Formex collection in their stores. All selected partners are independent entrepreneurs and watch enthusiasts like us, and we know them personally. Our partners and we are looking forward to your visit and are excited to help you find your perfect wrist companion.

USA, AZ
Arizona Fine Time, based in Scottsdale and family owned and operated since 1960, is our very first physical retail partner in the USA. Their owner, Mitchel Hirsh, has been introduced to us by a mutual industry friend. We then met the team at the Windup Watch Fair NYC in 2022 and received their first, initial order just a couple of days later. Arizona Fine Time has been one of the first watch retailers who adapted to the changing environment in the watch retail business. Along with their traditional, physical store, they now also run a successful e-commerce store. We’re really excited to embark on this journey together. If you are in the Scottsdale area, make sure to visit them.
7830 E. Gelding Drive, Suite 100, Scottsdale, AZ 85260,USA
https://www.azfinetime.com/
Opening hours:
Monday - Friday, 9AM – 6PM, Saturday - Saturday, 10AM - 4PM

BIG Time Singapore has been the key distributor of a number of renowned Swiss and Japanese watch brands for the last three decades. With an increasing interest in independent watchmaking, their customers started requesting for alternatives. While Singapore has its own breed of local watchmakers, BIG Time's Director Yong Keong had his eyes on Formex and our lineup of COSC certified Chronometers. A showroom and a selection of YK's favorite Formex pieces allows for a unique experience to try and buy our watches in Singapore.
1 Commonwealth Ln, #03-24,One Commonwealth, 149544, Singapore
https://bigtimesgp.com/collections/
Opening hours:
Monday to Saturday, 1PM - 6PM. Closed on public holidays.

GERMANY, COLOGNE
Lichtstrasse 25, 50825 Cologne, Germany
https://www.chronext.com/formex
Opening hours:
Monday - Saturday, 9AM-6PM

Germany, Rosenheim/Munich
We met Tankred, owner of Chronofactum at a watch fair in London and later again at WatchTime 2021 inDüsseldorf. He is very enthusiastic about all things watches, and with the same approach, the collection on his online store has been composed. Chrono Factum does not rely on mainstream brands but specifically on the small, unknown and independent ones. They are based in Rosenheim and on request,available to meet in person in their showroom in Munich.
Rosenheim/Munich, Germany
https://chronofactum.com/
Opening hours:
Monday – Saturday, 8.30AM – 8PM

JAPAN, TOKYO
ChronoTheory is run by @chronopeace, a well known Japanese watch enthusiast. He's reshaping how Japanese watch lovers discover and buy watches and we're excited to be on board for this adventure. ChronoTheory, located at Tokyo's luxury shopping street, has a collection of our latest models:
Japan,〒104-0061,Tokyo,Chuo City,Ginza,6 Chome−7−19,ミクニ銀座ビル 3F
https://chronotheory.jp/
Opening hours:
Thursday - Tuesday, 11AM - 11PM (closed on Wednesdays)

USA, CA
Collective Horology was founded in 2018 by two watch California based watch enthusiasts. By purchasing one of their collective watches with brands such as Urwerk and H. Moser, owners become members of Collective. We met Asher and Gabe at a watch exhibition in Chicago in 2022 and we immediately clicked, both on a personal and professional level. Besides collective watches, the Collective Shop retails independent brands that in their view, offer a unique perspective on watchmaking. We couldn’t be prouder to be a part of their hand-selected collection.
California, Ventura, USA
https://collectivehorology.com
Opening hours:
Showings available by appointment only. 9AM - 5PM PT for phone calls, 7 days a week via text

Switzerland, Biel/Bienne
We'd love to welcome you in our showroom where you can try on the complete range of Formex watches and accessories. Meet Team Formex, and enjoy an Espresso with Raphael, CEO of Formex Watch SA. In order to ensure that we are not busy in a design or development meeting, please give us a heads up 24h before your visit to our showroom. Thank you!
Chemin du Long-Champ 95F,2504 Biel/Bienne,Switzerland
www.formexwatch.com
Opening hours:
Monday - Friday: 08:30-12:00 & 13:30-17:00

CZECH REPUBLIC, PRAGUE
Dukelsk�ch Hrdinu 343/3, 170 00 Praha 7-Letn�, Czechia
https://www.helveti.eu/
Opening hours:
Monday - Thursday, 9AM-7PM,Friday- 9AM-4PM,Saturday- 10AM-3PM

Igor Librero is a Gemologist and an Expert Advisor of Luxury Watches based in Madrid, Spain. Igor is a watch enthusiast and discovered Formex for his Watch Club members. Along with a selection of watches by Omega, Tudor and IWC, Igor is a big fan of his Formex collection.
Maria Barrientos,Madrid, Spain,
https://igormo.com/
Opening hours:
Please contact Igor before your visit. Thank you.

USA, NY
With 150k+ YouTube subscribers, Marc's channel 'Long Island Watch' is one of the most popular free online sources for wristwatches. His 'Watch and Learn Video Series' are genius. With his engineering background, his videos are backed with tons of knowledge and experience. We met Marc at BaselWord in 2019 and he has been our biggest fan of our carbon clasps since then...
Long Island, New York,USA
https:https://longislandwatch.com/
Opening hours:
Marc and his team are notorious to reply to Emails instantly. Try them...

UNITED KINGDOM, Glasgow
Since joining the family business in 1992, Simon D. Porter quickly developed a deep passion for watches and the wider world of horology. As an independent, family-run business, they always believed in supporting fellow independent brands who share their values and commitment to craftsmanship. In 2022, they took an exciting step forward by opening a dedicated watch boutique, now home to over 30 brands - most of which are proudly independent, just like them. Over the past decade, James Porter & Son has witnessed remarkable growth in the local watch community, and they are proud to be at the heart of it. Their boutique regularly hosts exclusive brand showcases and special events, including first looks at limited-edition timepieces. The partnership with Formex felt like a natural fit. The focus on quality, innovation, and customer experience mirrors their own philosophy, and the fully independent status only strengthens the connection.
38-39 Argyll Arcade Glasgow G2 8BG
www.james-porter.co.uk
Opening hours:
Monday - Saturday: 9:30 am - 5:30 pm Sunday: 11:30 am - 5:00 pm

BELGIUM, WAVRE
Discover the passion and expertise of La Vitrine Horlogere, a project born from the shared vision of watch enthusiasts Benjamin Rulmont and Antoine Russo. Combining their love for horology with a commitment to introducing hidden gems to Belgium, La Vitrine Horlogere offers a curated selection of unique timepieces from fascinating watchmaking houses that were previously unavailable in the country. Far more than just a store, La Vitrine Horlogere is an intimate space designed for true watch lovers. By appointment only, visitors are welcomed into a cozy lounge where personalized attention is the priority. With ample time to explore, discuss, and try on watches, La Vitrine Horlogere is evolving into a hub for the watch community.
Avenue Leonard de Vinci 8A, 1300 Wavre, Belgium
http://www.lavitrinehorlogere.be/
Opening hours:
On appointment only. Contact here:
https://lavitrinehorlogere.be/contact/prendre-rendez-vous/

ISRAEL, RAMAT GAN
As an authorised dealer of a hand-selected collection of independent brands, the luxury boutique’s CEO Assaf Marom is clearly familiar with high-end watchmaking in Switzerland. It’s a niche that is highly respected among watch enthusiasts in Israel. Understanding the spirit of the times and listening to his customers has led Mr. Marom to look for an independent watch brand in Switzerland that has a lot to offer in an affordable price range. An in-depth study of the watchmaker’s landscape brought him to us. The range of timepieces at the Limited Edition Boutique is unique and now comes with a selection of Formex watches.
Limited Edition Boutique, Jabotinski 1, Ramat Gan, Israel 5252001
https://leboutique.co.il/
Opening hours:
Sunday - Thursday, 9AM – 6PM

CYPRUS, NICOSIA
Andreas Gregoriades is known to most watch enthusiasts as the founder of the largest watches related Facebook group, Divers Watches. He also organises the watch exhibition World Time (UK) - The London Watch Event where Formex has been exhibiting since its very first edition. We met Andreas at our first Windup show in NYC in 2018 and connected immediately. We have also teamed up for a limited edition piece for his Facebook group, which has been sold out in just a couple of days. In his store, located in his hometown Nicosia in Cyprus, Andreas sells watches that have a personal connection to him, based on many years of experience as a watch enthusiast and moderator in the industry. Andreas is the most passionate and kind watch guy out there and we’re incredibly proud to be part of this hand-selected collection.
Stasikratous 45c, 1065 Nicosia, Cyprus
http://www.gregoriades.com/
Opening hours:
Monday/Tuesday/Thursday/Friday, 9AM – 5PM Wednesday/Saturday, 9AM - 1PM

HONG KONG, HK
Hong Kong, Tsim Sha Tsui, Ashley Rd, No 9, Ashley Nine, 11th floor
www.mingwatchchannel.com
Opening hours:
Monday - Saturday, 11:30AM-07:30PM

FRANCE, PARIS
For over 10 years now, Ocarat and its Ochrono concept store have been determined to shake up the codes of traditional watchmaking by presenting an ever-expanding range of products, going far beyond the traditional brands found in traditional boutiques. With micro-brands featuring a strong identity and high-quality finishes, they aim to offer their customers something unique. It was therefore natural for them to turn to Formex, which not only combines these qualities, but also offers timepieces with innovative design and high-end technology. You can find a hand-selected Formex collection at their store, located on Rue de Rivoli, a stone's throw from the Samaritaine and the Louvre.
Ochrono By Ocarat, 91 Rue de Rivoli, 75001 Paris, France
https://ocarat.com/content/ochrono
Opening hours:
Open 7 days/week, 11AM - 7PM

ITALY, Salo, Province of Brescia
Gobbi was founded in 1955 in Salo, on the shores of Lake Garda, by Franco Gobbi. The boutique began as a traditional watch and jewelry shop, quickly gaining a reputation for quality and expertise. Over the decades, the Gobbi family has maintained a strong passion for fine watchmaking and personalized customer service. Today, the store is managed by Nicola Gobbi, continuing the family tradition with a careful selection of prestigious brands.
Orologeria Gobbi Via Mattia Butturini, 16, 25087 Salo Brescia, Italie
https://www.orogobbi.it/
Opening hours:
Monday: 3:00 PM - 7 PM Tuesday to Saturday: 9:30 AM - 12:30 AM 3:00 PM - 7 PM Sunday: Closed

FRANCE, TOULOUSE
23 Rue de la Trinite, 31000 Toulouse, France
https://pause-montres.fr/
Opening hours:
Tuesday - Friday, 10.30AM-12.30PM, 1.30PM-7PM

UNITED KINGDOM, LONDON
Chloe is our dedicated Formex Concierge in London, bringing her passion for horology and a deep connection to the enthusiast community. She discovered Formex through the Scottish Watches podcast, captivated by the brand's unique blend of innovation and craftsmanship. Recognizing the growing interest in Formex within collector circles, she is committed to elevating the brand's presence in the region. Chloe is available by appointment for in-person meetings, offering a personalized experience where you can explore a curated selection of pieces from her personal collection. To schedule a private viewing, you can contact us at support@formexwatch.com, and we'll connect you with Chloe directly.
http://www.formexwatch.com
Opening hours:
On Appointment Only

USA, NYC
James is our passionate Formex Concierge in New York City, bringing his infectious enthusiasm and deep love for the brand to the local watch community. He first discovered Formex at the Windup Watch Fair in NYC, where he was immediately drawn to the Leggera Forged Carbon-his first of several Formex pieces. You may have met James at watch events around the city, where he's known for his upbeat energy and friendly approach. As your personal concierge for all things Formex in NYC, James offers personalized, in-person consultations by appointment, featuring a curated selection from his own growing collection. To schedule a private viewing, contact James at james@formexwatch.com .
http://www.formexwatch.com
Opening hours:
On Appointment Only

POLAND, KRAKOW
Stanislaw Dolny 350,34-130 Kalwaria Zebrzydowska
https://prowatches.pl/
Opening hours:
Monday - Saturday, 9AM-6PM

Canada, BC
Sacha, owner of Russell Jewellers, reached out to us in September 2021. He happened to visit his relatives in Switzerland, which are not far away from our HQ in Biel/Bienne. We met up in person, talked watches and after experiencing the collection first hand, Sacha placed his first order right away. His goal is to bring quality brands to Canada that are currently unavailable directly to Canadians. Sacha is not just our exclusive partner in Canada, but also our preferred service point with a certified watchmaker.
220-7997 Westminster HighwayRichmond, BC V6X 1A4 Canada
https://russelljewellers.com/
Opening hours:
Live chat and store hours:Monday – Saturday, 10.30AM – 4:30 PM

When we decided to include retailers in our distribution strategy, SeriousWatches was one of the first who came to mind. Kaj, a passionate Dutch watch nerd himself, runs this popular site with passion since 2011. He has a collection of our latest watches in stock. They have a showroom too and are open 7 days a week.
Zonnedauw 20,9202PA Drachten,The Netherlands
https://www.seriouswatches.com/
Opening hours:
Live Chat 7 days a week. To visit the showroom, please call before you visit.

Norway, Oslo
Passion for watches is the driving force behind SwissTime, an online store based in Oslo, Norway. Their focus is on watch manufacturers that are unique, high quality and hard to find. When their team reached out to us, we instantly felt connected and we’re proud today to have them represent our brand in Scandinavia. SwissTime is a team of watch enthusiasts and they have a small collection of Formex watches to try on in their showroom.
Nils Lauritssøns vei 39D, 0870 Oslo, Norway
https://swisstime.no/
Opening hours:
Support hours: Mon - Tue - Thu - Fri, 9AM – 7PM, Wed, 9AM – 3PM,Showroom hours: Mon - Fri, 9AM – 3PM

USA, OH
In just a few years, Teddy has grown to become one of the largest watch YouTubers, with style, a skilful choice of words and a varied selection of watches. He gets to interview icons like Jean-Claude Biver and goes watch shopping with Kevin O'Leary. When Teddy started his online watch store, Formex was among his first choices.
Cleveland, Ohio,USA
https://www.teddybaldassarre.com/
Opening hours:
Live Chat 7 days a week. Teddy will soon open a showroom in Cleveland, Ohio.

UKRAINE, KYIV
As the place for the real watch enthusiasts in Ukraine, THEWATCH team is constantly trying to find something unique and interesting. When we first saw Formex, we were really impressed with watches - it seems that every aspect is about creating a better wearing experience. With some help from our mutual friend we got in contact with Markus and Raphael. It is really hard to find a watch brand with as much attention to the details as we see it in Formex - exquisite dials, nicely done bracelets, comfortable clasps and all this for a reasonable price. And it is fun to exchange the bezels and straps this easy. Formex has everything watch enthusiasts dream of and is the best value for money Swiss Made watch.
Velyka Vasylkivska Street 56, 03150, Kyiv, Ukraine
https://thewatch.ua/
Opening hours:
Everyday from 11AM-7PM

FRANCE, CAEN
Formex was looking to expand its presence in France - including in the north, where we weren't yet represented. As luck would have it, we met Rudolphe during the second edition of TimeFest Bordeaux, and the connection was immediate.His passion for fine watchmaking and his deep understanding of the independent scene made the collaboration feel natural and exciting.Just two weeks later, Formex watches became available in-store at TimeKeeping, right in the heart of Caen, Normandy.TimeKeeping is more than a boutique - it's a horological destination, founded by Rudolphe to unite independent watchmakers with passionate collectors.It's a space where watchmaking heritage and modern craftsmanship come together, offering a unique cultural experience. With exhibitions, events, and a carefully curated selection, the boutique celebrates the art of mechanical timekeeping.We're proud to now be part of their lineup - and thrilled to make our watches accessible to more enthusiasts across France.
TimeKeeping - Montres - Caen,71 Rue Saint-Pierre, 14000 Caen, France
timekeeping.fr
Opening hours:
Monday: Closed Tuesday to Friday: 1:00 PM - 7:00 PM Saturday: 11:00 AM - 7:00 PM Sunday:Closed For a more personalized experience, feel free to book a private appointment and enjoy a moment dedicated just to
https://app.acuityscheduling.com/schedule/baa62cbd/appointment/14379344/calendar/3966248

AUSTRALIA, QUEENSLAND
Lewis is a Formex fan first. His wife caught him eying the Essence 39 mm for a while and gifted him the watch for his birthday. It wasn’t until we reached out to him, asking if he wanted to check out some loaner watches we had in Australia that we started to talk business. Together with his dad, Paul (now a proud owner of an Essence 39 mm himself), two generations of luxury watch enthusiasts are running a successful online and physical retail watch store that focuses on pre-owned big brand watches, and an interesting mix of independent brands that they feel very passionate about.
6/220 Varsity Parade,Varsity Lakes QLD 4227,Australia
https://thewatchdealers.com.au/
Opening hours:
Monday – Friday, 9.30AM – 3PM, Saturday 9.30AM – 1PM

GREECE, ATHENS
Dim. Gounari 50, Elliniko 167 77, Greece
http://vitopoulos.gr/el/
Opening hours:
Monday - Saturday, 9AM-2PM Tuesday, Thursday, Friday, 5:30-9PM

UNITED ARAB EMIRATES, DUBAI
https://shop.waqt.com/
Opening hours:
On appointment only. Contact via WhatsApp

GERMANY, BERLIN
The WatchBandits have been our first Online retail partners. The Berlin based founders Mick and Johannes love small, independent, innovative and contemporary watch and strap manufacturers and Formex fits right in their hand-picked selection.
Berlin, Germany
https://watchbandit.com/
Opening hours:
Team WatchBandit are quick to reply by Email.

United Kingdom, Gloucestershire
We've known WatchGecko for some time now, but when their author Richard reached out to us in summer 2020, there was no holding back. He was genuinely interested in learning more about the brand and we've sent him a loaner watch, the Essence Leggera Electric Blue. It's a love story from that point. When we sent a REEF loaner watch early 2021, Richard went for the title 'This archetypal modern dive watch is showing the big boys how it's done...'. After meeting Jon, Founder of WatchGecko, at the WorldTime UK watch fair this year, we knew that our brands are a perfect fit.
Tewkesbury, Gloucestershire, United Kingdom
https://www.watchgecko.com/
Opening hours:
Team WatchGecko are quick to reply by Email.

USA, New York
Worn & Wound started with the simple premise of spotlighting the accessible and indie brands that others ignored back in 2011, as that's what we were most passionate about. Over the years, we've expanded our coverage to span the industry and closely related topics, like EDC. We've created the premier in-person watch enthusiast event series, the Windup Watch Fair, which includes the largest watch fair in the world. We also curated an enthusiast retail experience, the Windup Watch Shop. Our newest venture is the Windup Watch Shop Showroom in Brooklyn, bringing that curated collection into the physical world for our audience and customers to experience watches that are often hard to see in person, and purchase them, if so desired. Formex is a perfect fit for our selection as they are a unique and innovative brand that focuses on design, quality, and value. Speaking to those points, their designs always stand out, not being based solely on current trends. Their quality is superb, featuring exceptional finishing and uncommon features, such as their suspension case and carbon fiber deployant clasp with micro adjustment. Yet, despite the outstanding features, as well as chronometer-grade movements, Formex's watches maintain an approachable price point.
540 President St, Brooklyn, NY 11215
www.windupwatchshop.com
Opening hours:
Wednesday - Friday 12:00 pm EST to 6:00 pm EST
https://windupwatchshop.com/pages/showroom
Visit us at our Manufacture & Showroom in Biel/Bienne, Switzerland
Ever wondered how we develop, manufacture and service our timepieces. Please visit us at our Headquarters and combine your visit with a stroll through the Swiss watch city Biel/Bienne.

Formex Manufacture & Showroom, Biel/Bienne - Switzerland
We'd love to welcome you in our showroom where you can try on the complete range of Formex watches and accessories. Meet Team Formex, and enjoy an Espresso with Raphael, CEO of Formex Watch SA. In order to ensure that we are not busy in a design or development meeting, please give us a heads up 24h before your visit to our showroom. Thank you!
Chemin du Long-Champ 95F
2504 Biel/Bienne
Switzerland
Directions
+41 32 333 24 55
info@formexwatch.com
www.formexwatch.com
Opening hours:
Monday - Friday: 08:30-12:00 & 13:30-17:00

We continuously expand our trusted dealer network and always appreciate your suggestions, should we not be represented in your area. For the time being, enjoy shopping online with our 100% satisfaction guaranteed policy. Our watches already include all shipping costs, all taxes & duties and a 3 year international warranty. If you don't like your new watch for any reason, you can return it free of charge and get 100% reimbursed - no questions asked.

SHOP ONLINE
Our goal is to provide you with the best possible online shopping experience while browsing for your perfect watch. You should find all information on our product pages, or get answers to your questions in our FAQs.

WRITE, CALL OR CHAT
Do you have a questions? Our team in Switzerland and the US is here to help you. You can reach us by filling out our Contact Form, call us at +41 32 333 24 55 or get in touch with us via LIVE CHAT.