Formex at 2018 Windup Watch Fair an San Francisco, May 18-20

Team Formex will be exhibiting at the upcoming WindUp Watch Fair in San Francisco, organized by Worn&Wound. For the first time, we will present our brand-new development, Formex’s most elegant yet sporty collection to date, still featuring the brand’s signature design and technical elements. Come see us!

Great news, Team Formex is exhibiting at the upcoming WindUp Watch Fair in San Francisco, organized by Worn&Wound, a leading blog about value-driven watches. WindUp is the first and only watch fair of its kind, and the largest in the United States; designed to bring watches, brands and consumers together in a fun, approachable and engaging environment.

Team Formex will present their brand-new development, Formex’s most elegant yet sporty collection to date, still featuring the brand’s signature design and technical elements.

The collection will be launched on a crowdfunding platform this summer, and strives to be the most accessible Swiss Made Automatic Chronometer available on the market. Contrary to what most people would think, going exclusively online almost two years ago has brought Formex much closer to their customers and allowed them to interact with them directly on a daily basis. Exhibitions such as WindUp allow Team Formex to meet those customers in person and present the brand and watches to a new audience. Visitors will be able to meet the team, chat, try on watches and sign up to secure a spot on the early bird list for the new models.

The WindUp Watch Fair will be taking place Friday May 18th – Saturday 20th in a beautiful gallery space just off Union Square. WindUp is free and open to the public, encouraging everyone from seasoned fans, to people considering their first timepiece, to curious passersby to come in, take a look and talk watches.