Welcome Reubyn Ash to Team Formex


Formex Swiss Watches are excited to announce talented British surfer Reubyn Ash as a new Brand Ambassador.  Reubyn is the current English open surfing champion and a two-time European Champion.

Growing up in Cornwall in a family of surfers, Reubyn started surfing with his father when he was only a toddler.  So, it was no surprise that by the time he was 18 he was English and British champion in every category from the under 12’s to the open division.  He also became European junior champion in the under 14 and under 18 divisions.

It was around this time that he started to develop his aerial act and he is now seen by many as the best aerialist in Europe, pushing himself to go harder, faster and higher each time he goes out.  He invented a manoeuvre called “a front side backflip 540 aerial” which is as impressive as it sounds.  He is a member of the British team set to compete in the run up to the 2020 Tokyo Olympics where surfing will be included for the first time.

Last year Reubyn added a second English Open Surfing Champion as well as UK Pro Surfing Tour Champion to his many titles.  And to round off a great year he qualified as a lifeguard and surf coach and then opened his own surf school in his beloved Cornwall enabling him to share his passion for the sport.

“It is important to me to break boundaries and take risks in the pursuit of my sport,” said Ash, “and to be involved with a company like Formex who do the same with the design and development of their incredible watches is fantastic.”

Raphael Granito, Formex CEO, said of the partnership, “We are thrilled to be teaming up with Reubyn.  He embodies exactly what we at Formex are all about with our dedication to speed, precision, mechanics and adrenaline.  Surfing is one of my passions and to have a such an exciting and innovative surfer as part of the Formex family is inspiring.”

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