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New Watch: Formex Element Automatic Chronograph - Formex


High-End watches are long-established; different to many others, the new ELEMENT by Formex Swiss Watches is affordable. From the first sketch to the last screw, it was our goal to create a watch of outstanding quality and unique design, using the most advanced materials, cutting-edge manufacturing technologies, and offer it at an unprecedented value for money.

They are going quick! Pre-order NOW to secure yourself an ELEMENT at a special Pre-Order price. Shipping starts November 1st, 2017. 

From micro-components to the case body, our designers and engineers chose the best materials for every building block of the watch:

Scratch-proof high-tech ceramic bezel
The deep black ceramic bezel is made of zirconium oxide, a high-tech ceramic that is approximately seven times harder, but two thirds lighter than steel. To produce it, a special powder is pressed at 1550 bar and heated up to 1,550°C. Its superior hardness and solidity make it virtually impervious to scratches. Four CNC milling and grinding operations are executed to reach the final shape. The vertical satin finish on top and the mirror polish on the side of the bezel are achieved by using diamond-studded high precision finishing tools.

Unique stainless steel case with patented suspension
With the 46mm case made of the toughest 316L stainless steel, we reimagined Formex´s design DNA. Composed of 38 individual components, the complex case resists water depths of up to 100m. Hand-finished with flawless precision and craftsmanship, the watch comes alive with facets of brushed, mirror-polished and sandblasted surfaces, elevating the powerful shapes and elegant lines of the case. With its patented case suspension system, protecting the watch’s movement from heavy impacts and adding to the comfort on the wrist by adapting to the wearer’s movements, this system has been an integral part of Formex timepieces since the very beginning of the brand.

Most reliable and accurate Swiss automatic movement
The anti-reflective sapphire crystal on the laser-engraved case back offers a view of the horological engine, the legendary Valjoux 7750 self-winding chronograph movement with a 42-hour power reserve. On the dial, the chronograph counters with hints of red and the 60 second scale on the flange emphasize Formex’ origins as a motorsport watch manufacturer. The base satin finish matches the bezel’s top and powerful Super-Luminova on the hands and the machined indexes ensure perfect readability, even in the darkest environment.

State of the art folding clasp with patented fine-adjustment
The ELEMENT can be worn on either a black or brown leather crocodile-embossed strap with stitching of the same color or a black oiled leather strap with white stitching, both made of Italian calf-leather. Another distinguishing feature is the ultra-strong and light-weight folding clasp, made of carbon fiber composite and a stainless-steel cover. This durable clasp has an easy to use, patented fine-adjustment, allowing that perfect fit on the wrist in all conditions.

Unprecedented value for money #betweenyouandus
#betweenyouandus means that we design, develop and manufacture our watches and sell direct-to-consumer, without anyone in-between. Being fully detached from any retailer margins, we can offer our watches at half the price of what they would cost otherwise in a store, which gets you closer to the real value of the timepieces than ever before. All watch prices in our online store already include taxes & duties, fast courier-delivery, 30-day free return and a 3-year warranty. Our watches can be tried on virtually on the wrist in Augmented Reality with the  Formex TryOn App, available for free in the AppStore and GooglePlay.

The ELEMENT collection
The ELEMENT collection consists of the ELEMENT Full Steel and the ELEMENT Ceramic Bezel, both available with black or white dial. The ELEMENT collection is available on  pre-order here. First orders will ship November 1st, 2017.

Which is your Element?